The data was there, with a strong indication that there was a pattern, so we decided to give it a name."įrom there, the idea quickly gained traction with big chains and even the mainstream media, before it eventually became embedded in the cultural lexicon.Īccording to the piece, Silverman really started to notice how it was taking off after the Wall Street Journal piece on it. We were hearing this from the retailers as well. Speaking to about this, Silverman said: "We had been doing some consumer research, looking at spending habits during the holiday season, and we saw a trend that customers were seeing a surge in shopping the Monday after Thanksgiving. In addition to this, it was also thought that it would benefit smaller retailers, who might have otherwise struggled to keep up with the competition on Black Friday.Īs for why it falls on the first Monday after Thanksgiving, Scott Silverman, the then-executive of, claims that it was simply because this date was already one of the biggest of the year for online retail. Black Friday Store Hours for Walmart, Target, Best Buy, Costco and More. Black Friday Origins, How the Shopping Extravaganza Began.Target Comparison on TVs, Laptops and More
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